Location, cuisine and availability needed to work together.
Concept work. This case study illustrates PSCS’ approach using a representative concept brand. It does not depict a named client or verified results.
CASE STUDY / FOOD COMMERCE
DUMMY CONTENT / DESIGN PREVIEWLocal ordering,
beautifully direct.
A food discovery and ordering experience that shortens the journey from appetite to restaurant selection and checkout.
Explore the case study
CLIENTTableo
Dummy Brand
Dummy Brand
INDUSTRYFood, Dining &
Local Commerce
Local Commerce
DELIVEREDOrdering Platform
Commerce UX
Commerce UX
PLATFORMSWeb
Mobile
Mobile
PROJECT TYPEDesign &
Development
Development
THE BUSINESS PROBLEM
Customers wanted to order quickly, but the platform made discovery and checkout feel disconnected.
Menus were difficult to compare, restaurant information was inconsistent and the cart journey felt longer than necessary.
The business needed one direct ordering platform that could support discovery, selection, payment and restaurant operations.
KEY CHALLENGES
What needed to change.
The project focused on local discovery, menu clarity, conversion and restaurant operating control.
Items, options, pricing and availability needed one clear structure.
Customers needed to review and complete an order without losing context.
Orders, status, menu updates and availability needed one operating view.
Location, cuisine, availability and restaurant quality were brought into a cleaner discovery journey.
THE SOLUTION
One direct ordering platform.
PSCS connected customer discovery, menu selection, checkout and restaurant operations in one system.
01Location-first discovery
Relevant restaurants and menus based on customer location.
02Structured menus
Consistent categories, options, modifiers and availability.
03Direct checkout
A shorter cart and payment journey with clear order review.
04Restaurant console
Orders, menus, preparation status and availability in one view.
The complete path from restaurant selection to payment was designed as one continuous experience.
HOW PSCS APPROACHED ITAppetite first.
Appetite first.
Technology second.
The project started with how customers decide what to order and how restaurants need to fulfil it.
Customer expectations, restaurant operations and delivery rules.
Categories, modifiers, availability and pricing logic.
Discovery, selection, cart, payment and tracking.
Ordering engine, restaurant console and integrations.
Testing, onboarding, monitoring and support.
From restaurant choice
to order fulfilment.
SELECTED INTERFACES / 02
Business impact.
These figures are dummy values for the design preview. Final case studies will use verified and client-approved results only.
29%FASTER ORDERINGLess time from restaurant selection to confirmed payment.
16%HIGHER CART COMPLETIONMore customers completed the checkout journey.
34%FASTER MENU UPDATESRestaurant teams updated availability with fewer steps.
1ORDER SYSTEMCustomer journey and restaurant operations connected.
SAMPLE METRICS FOR LAYOUT PREVIEW. FINAL CASE STUDIES WILL USE CLIENT-APPROVED DATA ONLY.
“The platform feels simple to the customer because the hard operational work was designed properly behind it.”
ARJUN KHANNA / FOUNDER, TABLEODUMMY TESTIMONIAL FOR DESIGN PREVIEW
Technology and integrations.
ORDERING ENGINEPAYMENTSMAPS & LOCATIONMENU CMSNOTIFICATIONSRESTAURANT CONSOLE
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